If you are serious about converting prospective customers into paying clients, Google Analytics is for you.
Google Analytics is a free, but powerful tool designed to help you understand how your visitors find and utilize your web site. If your using search engine marketing programs like Google AdWords to drive traffic to your site Analytics is a must have tool.
When you activate your free Google Analytics account you'll be given a small snippet of HTML code. Simply insert the code into the bottom of your web pages and sit back as Google analytics gathers a vast amount of data on your site's users. Within 24 hours you'll be able to see what keywords people are using to find your site, how they maneuver through your site, and if you are successfully converting those users into paying customers.
Google Analytics reports are simple, but provide a wealth of useful information. See Example below.
Get started with Google Analytics today. (Did we mention it's free?)
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