- 62% of dial-up users say they are not interested in giving up their current connection for broadband.
When asked specifically what it would take them to get them to switch to broadband: - 35% of dial-up users say that the price of broadband service would have to fall.
- 19% of dial-up users said nothing would convince them to get broadband.
- 14% of dial-up users – and 24% of dial-up users in rural America – say that broadband service would have to become available where they live.
When asked why they don’t use the Internet:
- 33% of non-users say they are not interested.
- 12% say they don’t have access.
- 9% say it is too difficult or frustrating.
- 7% say it is too expensive.
- 7% say it is a waste of time.



