Thursday, July 3, 2008

Why Some Users Prefer Dial-Up

A new study by the Pew Internet and American Life Project explores why Internet users continue to prefer dial-up over broadband and why some people refuse to access the Internet at all.
  • 62% of dial-up users say they are not interested in giving up their current connection for broadband.

    When asked specifically what it would take them to get them to switch to broadband:
  • 35% of dial-up users say that the price of broadband service would have to fall.
  • 19% of dial-up users said nothing would convince them to get broadband.
  • 14% of dial-up users – and 24% of dial-up users in rural America – say that broadband service would have to become available where they live.
The study also indicates that 27% of adult Americans are not Internet users.

When asked why they don’t use the Internet:

  • 33% of non-users say they are not interested.
  • 12% say they don’t have access.
  • 9% say it is too difficult or frustrating.
  • 7% say it is too expensive.
  • 7% say it is a waste of time.